"How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business" by Jamie Turner & Reshma Shah
Title: "How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business"
Authors: Jamie Turner & Reshma Shah
FT Press | 2010 | ISBN: 0132100568 | 304 pages | File type: PDF | 1.3 mb
Big ideas and immediate action steps:
How to set up a social media campaign for success
…and how to get a positive return on your investment
How to profit from YouTube, LinkedIn, Facebook, and Twitter
…and go way beyond them
Why your first social media campaign failed
…and what to do differently next time
What to measure, how to measure it
…and how to act on what you learn
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